![]() You can easily embed videos from a wide variety of sources on your WordPress site. So adding rich media to your pages can positively impact your results. Plus, Google likes a steady stream of fresh content - video or otherwise. And if Google believes visitors are having a valuable experience, they’ll be more likely to move the page higher up the rankings. Videos tend to improve the amount of time visitors spend on a page - a signal to Google that people are enjoying the content they found. And if you host your video on a platform like YouTube, you may also attract attention to your videos from YouTube’s existing audience.īeyond attracting eyes to the videos themselves, search engines may be more likely to rank your existing pages when you add video content. It gives your content another chance to attract visitors via video search results. How videos can help your search resultsĪdding video content can open up a new avenue for people to find your site. With more options to digest your content, you’ll make an impact on a wider audience and expand your reach. Videos, when paired with written content, also give site owners the chance to appeal to a variety of learning styles and cognitive needs. ![]() How-to and educational videos position you as a trustworthy expert and authority within your category. “Meet the Owners” and “Meet the Team” videos build a human connection with the people behind your brand. Humans use information to make decisions, like “Should I buy this product?” and “Is this a good organization for me to support?” So giving them the information that they need to feel comfortable moving ahead with a purchase or sign-up leads to increased conversions.Ī video showing your offer or mission in action lets people better imagine the potential impact to their own life. The goal is for your site to serve both audiences, via well-organized, accessible, and helpful content. Successful websites are optimized for both human and nonhuman (search bot) visitors. What are the advantages of embedding videos on my site? Let’s start by looking at some key reasons why you should include video on your site. In this article, you’ll learn how to add videos to your WordPress site by embedding them from offsite sources like YouTube, Vimeo, TikTok, Instagram, and Facebook, and by uploading them directly to your site using WordPress blocks. ![]() Adding videos to your site can help build visitor confidence, improve conversion rates, and make your site more attractive to search engines. Video is one of the most valuable assets in a website owner’s toolkit.
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